The fifth season of America’s Heartland is set to kick off on many public TV stations and RFD-TV the week of Sept. 6.
As the award-winning program has done for the past four seasons, Heartland will continue to “put a face to the farmer” and demonstrate to viewers the important role agriculture plays in the economy and the American way of life.
In addition to more stories from around the country, season five will feature several theme shows on topics such as what U.S. Wheat Associates and U.S. Grains Council are doing in Africa and the Middle East; technology changes that have affected ag production; and food on planes, trains and boats.
Special educational segments have also been added to the show’s fifth season, including:
- “Off the Shelf,” which will give shoppers a behind-the-scenes look at foods they buy every day;
- “Working the Land,” which will explore food chain careers; and
- “Harvesting Knowledge,” which will provide a dab of history about agricultural products and technologies.
America’s Heartland is available on 469 PBS stations covering 83 percent of the U.S. market, including 16 of the top 25 markets. On PBS alone, each episode reaches an average of 900,000 mostly non-farm viewers; another four million, mostly rural viewers see the show on RFD-TV.
Monsanto and the American Farm Bureau Federation are sponsors of the show, and NAWG serves as a Heartland promotional partner and advisory board member.
Local listings for the show can be found at www.americasheartland.org/watch_heartland