America’s Heartland Features Exports, Work of U.S. Wheat

January 8, 2010 Bookmark and Share

An episode of America’s Heartland featuring the work done by U.S. Wheat Associates and the U.S. Grains Council (USGC) overseas will air on satellite network RFD-TV on Jan. 10 and on PBS stations throughout the United States in the coming weeks.

Heartland, a U.S. television program dedicated to connecting rural and urban America, traveled to Egypt and Morocco along with U.S. Wheat and USGC staff in August to understand the vital role U.S. farmers play in feeding the world.

Dave and Sue Roehm, farmers from Leesburg, Ohio, also went on the trip to see for themselves and show Heartland viewers how global their fourth-generation family farm really is.

The Roehms produce soft red winter (SRW) wheat, corn and soybeans. Being from Ohio, they likely saw some of their crops in use in feedlots and bakeries across Morocco and Egypt.

The Ohio Corn Marketing Program sponsored the Roehms’ trip, and several individuals and organizations that import, mill, or process U.S. wheat and corn graciously provided time and effort to make production of the episode possible.

“Everyone we met and worked with made us feel very welcome and we appreciate that very much,” said U.S. Wheat Director of Communications Steve Mercer, who traveled with the Roehms and production crew.

“We believe creating personal connections between our customers and the farm families who produce U.S. wheat is an important part of our trade service work. It is also important that U.S. producers and the public have the chance to learn how U.S. agricultural products are making a difference for their trade partners.”

“This trip was a big revelation to me,” Sue Roehm said about her journey. “It was phenomenal the impact market development programs orchestrated by the Grains Council and U.S. Wheat are having overseas. When I look at our corn and wheat in Ohio, I will have a completely different perspective. My family’s harvest is truly helping improve lives thousands of miles away.”

America’s Heartland episodes, including episode 518 depicting the Egypt and Morocco shoots, are available online at, on RFD-TV and on PBS stations throughout the country, including 19 of the top 25 stations in the U.S. Monsanto and the American Farm Bureau Federation are sponsors of the show, and NAWG serves as a Heartland promotional partner and advisory board member.

U.S. Wheat Associates is the wheat industry’s market development organization working in more than 100 countries with funds from producer checkoff dollars and through cost-share funding provided by USDA’s Foreign Agricultural Service.

The overseas episode is directly accessible at