Bright Future of Wheat on Display at 2011 Classic Trade Show

March 3, 2011 Bookmark and Share

Note: Audio to accompany this story is at www.wheatworld.org/audio. Pictures to accompany this story are at www.facebook.com/wheatworld or by e-mail to mkessler (at) wheatworld.org.

From Commodity Classic (Tampa, Fla.) – Wheat growers and other attendees of the 2011 Commodity Classic kicked off the show’s major events Thursday afternoon with the opening of the Classic trade show, the largest ever in the history of the event.

Once again, the National Association of Wheat Growers (NAWG), a sponsoring organization of Classic, U.S. Wheat Associates and the Wheat Foods Council are putting on a large Wheat Industry Booth.

This year’s theme is “Wheat…the future’s so bright!”, and wheat industry grower-leaders and staff passed out sunny yellow sunglasses advertising a special website, www.wheatsbrightfuture.com.

Also available were pocket cards with key facts about wheat research, trade and economic impact, which will empower those who may not know much about wheat to discuss the crop with their friends, kids or coworkers.

Most visitors’ attention turned quickly to a prize wheel they could spin to get the chance to answer wheat-related questions and win tickets to the wheat raffle for a netbook.

Other visitors focused on a beautiful and educational display of the six classes of wheat, complete with wheat samples from each class, provided by U.S. Wheat-affiliated state commissions. The display also offered information about production areas, export destinations and final products for each wheat type.

During the Classic trade show, NAWG and U.S. wheat leaders are also taking the opportunity to talk with media during availabilities scheduled on trade, environmental regulation and research and technology.

For pictures from the booth, please visit www.facebook.com/wheatworld.

For more about NAWG’s activities at the 2011 Classic, please visit www.wheatworld.org/2011Classic.

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Contact: Melissa George Kessler, NAWG, mkessler (at) wheatworld.org