Heartland Friends Effort Attracts $25,000 Matching Donation Offer

March 11, 2011 Bookmark and Share

The Friends of America’s Heartland group announced this week that Indiana egg farmer Bob Krouse has pledged a matching donation of up to $25,000 to the effort, which is seeking to raise awareness and funds for the nationally-broadcast public TV program about American agriculture, America’s Heartland.

Krouse joins NAWG; other commodity groups that serve as promotional partners for the show; and viewers at home who are helping America’s Heartland obtain full production funding for its seventh season.

Friends of America’s Heartland recently launched a new website asking fans of the award-winning series to support it by making donations and encouraging others to do so. The site at www.friendsofamericasheartland.org is already receiving individual donations from fans of the series.

The Friends of America’s Heartland campaign supplements support already promised for season seven by the American Farm Bureau Foundation, Farm Credit Services and the United Soybean Board. Additional major funding support is still being sought.

Launched in 2005, the award-winning Heartland, can be seen on more than 230 PBS stations covering 60 percent of the U.S. The show also reaches viewers with primetime broadcasts on RFD-TV. Overall, the series reaches more than 40 million viewers each season.

The program has an expanded website at www.americasheartland.org, and viewers can connect with the show on Facebook, Twitter and YouTube.