The U.S. Farmers and Ranchers Alliance (USFRA) is beginning its public work by reaching out to farmers and ranchers to gain insight into what they want the new and one-of-a-kind coalition to tell the American public.
The group was formed late last year by a wide range of prominent farmer- and rancher-led organizations and agricultural partners, including NAWG’s affiliated Foundation.
It is the first effort encompassing ag groups at the national, regional and state levels aiming to lead a dialogue and answer Americans’ questions about how food gets to their tables.
The group’s goal is to pool resources to form a significant budget that will allow unprecedented outreach – and hopefully widespread impact around the country.
The first message to growers from the coalition was issued to agricultural organizations this week, followed by information about how farmers can share their opinions in a forthcoming phone survey.
To participate in that survey, which will take between five and 10 minutes total, farmers should fill out a form on the USFRA website by next Friday, July 29.
The full first message is as follows:
As Farmers and Ranchers, We’ve Raised Pretty Much Everything. Except Our Voices.
Have you seen the new U.S. Farmers and Ranchers Alliance ad campaign? Wondering how you can join the conversation?
This week, the U.S. Farmers and Ranchers Alliance unveiled a trade media advertising campaign inviting farmers and ranchers to raise their voices and join the conversation about the industry’s commitment to continuous improvement and our dedication to producing healthy food for people everywhere.
These advertisements are featured in Meat & Poultry and The Packer, among other outlets and this week the message is going virtual with banner ads on sites such as AgWeb.com and Agriculture.com, to name a few. Stay tuned for other elements to the campaign beyond TV and radio ads! Our campaign will be amplified through additional channels including:
- Digital media and banner ads
- Town hall style meetings
- Social media and peer-to-peer networks
We want to hear from you and invite you to raise your voices!
Please visit our newly redesigned website at http://www.usfraonline.org where you can share your ideas and opinions. In fact, we invite you to go to the site and tell us what you wish Americans knew about their food.
Join us in leading the dialogue with Americans about where their food comes from and how it is produced. After all, as America’s farmers and ranchers, you’ve raised pretty much everything. Except your voices. So, make your voice heard and visit http://www.usfraonline.org today!
Your friends at the U.S. Farmers and Ranchers Alliance
Farmers can provide their input directly and learn more about USFRA in general at http://usfraonline.org/raise-your-voices/tell-us-what-you-want-americans-to-know/.
Materials to help state associations and other organizations promote the coalition are at http://usfraonline.org/materials-to-share/.