America’s Heartland Launches Seventh Season on PBS, RFD-TV

August 5, 2011 Bookmark and Share

The seventh season of America’s Heartland is scheduled to begin airing on Sept. 5 on public television stations around the country and RFD-TV.

Heartland is an award-winning national television series celebrating American agriculture, and the only national program educating consumers about the origins of their food, fuel and fiber.

The seventh season will include 22 half-hour episodes airing on more than 230 public television stations. While each PBS station sets its own airdate and time, the show will begin airing on RFD-TV on Wednesday, Sept. 7 at 8 p.m. Eastern time.

In addition to long-form stories on farm families and production agriculture, America’s Heartland serves up special consumer segments like Farm to Fork, Fast Facts about Food, Off the Shelf and Harvesting Knowledge.

Farm to Fork takes nationally-known chef Dave Lieberman into the heartland for cooking ideas that viewers can use at home. Fast Facts about Food delivers detailed information about nutrition. And new in season seven, Ask a Farmer gives viewers a chance to ask questions that touch on many aspects of agriculture today.

Heartland’s TV content is supplemented by a robust online presence, anchored at To give viewers immediate access to stories and special segments, America’s Heartland has also expanded its social networking outreach with updated features and information on Facebook and Twitter.

Online video plays an increasingly important role in the show’s outreach; America’s Heartland’s YouTube channel currently welcomes more than 90,000 visitors each month.

Traditional airings on PBS and RFD-TV reach close to one million viewers per episode, or 44 million viewers per season. The series is available on public television in 20 of the top 25 U.S. television markets.

Despite the show’s success, it has faced funding concerns in the last year and continues to seek additional sponsors for its seventh season and beyond.

Farm Credit and the United Soybean Board have already joined on to support the new season, in addition to the American Farm Bureau Federation, which has funded the show in part since its launch in 2005.

Heartland also receives in-kind production support from many agriculture organizations, including NAWG, National Corn Growers Association, U.S. Grains Council, American Soybean Association, FFA and the National Cotton Council of America.

To find when Heartland is airing locally, visit or